Engineering Hospitality Excellence

Explore our journey as we uncover new possibilities, challenge conventions, and share insights from the forefront of innovation.

find the last puzzle pice in red and put it together

Welcome to the CASABLANCA Research Club, where innovation meets impact. Our mission is to push the boundaries of technology, artificial intelligence, and human-centered design to create transformative solutions for the hospitality industry. From redefining vacation through seamless guest experiences to pioneering AI-driven tools that revolutionize operations, we are committed to shaping a future where every vacation becomes unforgettable.  This is more than research - it's a movement to elevate hospitality, empower businesses, and enhance the way millions experience rest and rejuvenation.

Core Reserach Questions

To give our customers back more time for what truly matters - creating unforgettable guest experiences.

colorful livingroom
  • 5-Star Guest Experiences of Tomorrow
    What will the perfect guest experience of tomorrow look like? We explore how technology, personalization, and emotion will revolutionize the stays of the future.

  • Hospitality Intelligence
    How can data make hospitality better? We investigate how smart analytics, AI, and real-time insights make decisions smarter and property management more efficient.

  • The Future of Hospitality Software
    What will hotel technology of the future look like? We envision software that is more flexible, more intelligent, and simpler to use.

Our Publications
Our Projects
Our Projects

What if technology didn’t just optimize hospitality but redefined what it means to feel welcome? At CASABLANCA Research Club, we're not just imagining the future - we're building it. Dive into our research and discover how we’re blending cutting-edge AI with timeless hospitality to transform the way the world vacations.

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RESTifAI: LLM-Based Workflow for Reusable REST API Testing
With this paper, we introduce RESTifAI, an LLM-driven approach for generating reusable, CI/CD ready REST API tests, following the happy-path approach. Unlike existing tools that often focus primarily on internal server errors, RESTifAI systematically constructs valid test scenarios (happy paths) and derives negative cases to verify both intended functionality (2xx responses) and robustness against invalid inputs or business-rule violations (4xx responses). The results indicate that RESTifAI performs on par with the latest LLM tools, i.e., AutoRestTest and LogiAgent, while addressing limitations related to reusability, oracle complexity, and integration. To support this, we provide common comparative results and demonstrate the tool's applicability in industrial services. For tool demonstration, please refer to this https://www.youtube.com/watch?v=2vtQo0T0Lo4. RESTifAI is publicly available at https://github.com/casablancahotelsoftware/RESTifAI.
Retrieval-Augmented Generation in Industry: An Interview Study on Use Cases, Requirements, Challenges, and Evaluation
Retrieval-Augmented Generation (RAG) is a well-established and rapidly evolving field within AI that enhances the outputs of large language models by integrating relevant information retrieved from external knowledge sources. While industry adoption of RAG is now beginning, there is a significant lack of research on its practical application in industrial contexts. To address this gap, we conducted a semistructured interview study with 13 industry practitioners to explore the current state of RAG adoption in real-world settings. Our study investigates how companies apply RAG in practice, providing (1) an overview of industry use cases, (2) a consolidated list of system requirements, (3) key challenges and lessons learned from practical experiences, and (4) an analysis of current industry evaluation methods. Our main findings show that current RAG applications are mostly limited to domain-specific QA tasks, with systems still in prototype stages; industry requirements focus primarily on data protection, security, and quality, while issues such as ethics, bias, and scalability receive less attention; data preprocessing remains a key challenge, and system evaluation is predominantly conducted by humans rather than automated methods.
Stay Informed
Stay Informed
Stay Informed

What if technology didn’t just optimize hospitality but redefined what it means to feel welcome? At CASABLANCA Research Club, we're not just imagining the future - we're building it. Dive into our research and discover how we’re blending cutting-edge AI with timeless hospitality to transform the way the world vacations.

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